Marketing & Business Development Manager - ASD Metal Services

08/2011-02/2013  ASD metal services______________________ LEEDS, UK

A Challenging new role in ASD METAL SERVICE. Reporting directly to the CEO I had to take in charge the Marketing department (£300k budget). 

"ASD metal services is the largest independent multi metals stockholder & distributor in the UK, and a key member of the Klöckner & Co. group, the largest independent steel and metal distributor by turnover in Europe and North America combined."

I started in August 2011. For 6 months, I worked with a graphic designer and I set up a new marketing departement, I hired a new collaborator to take the operational marketing in charge and managed the two person while starting a process of business development into the Nuclear industry and Oil & Gas/Energy sector. Beside those main actions, I worked with regional units to built their business plan. (Carlisle, Bridgewater)

As the marketing was only about producing brochures and flyers.. I started a process of market segmentation, reporting by market segment and building strategic developement by market.

In addition, I had to manage the day to day demand of the Marketing Communication. I organised an exhibition (SUBCON2012) and initiated the project of  redesigning the website.

But.. 18 month after...Leeds is still very far.. and for family reasons I need to stay in the Northwest. It is therefore not efficient to continue to commute to Leeds everyday (3 hours minimum).  

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